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Videos

Opening ESOMAR Latin America Event 2014 (Spanish)

How can market research contribute to continue the region’s accelerate growth? And what is the role of the researcher in this newly defined business landscape?

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Carlos Tejada, Susana Marquis
June 15, 2017
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Citation

Tejada and Marquis (2017a, June 15). Opening ESOMAR Latin America Event 2014 (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/opening-esomar-latin-america-event-2014-spanish-


Research papers

Understanding how shoppers really behave

The core topic of this paper is the presentation of a study methodology that has proved to be effective for understanding shoppers' actual behavior at point of sale when they make their purchasing decisions.The study of purchasing behavior makes it...

Catalogue: Latin America 2005
Authors: Carolina Dennin, Susana Marquis
Companies: KANTAR TNS Malaysia, Unilever
October 23, 2005
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Citation

Dennin and Marquis (2005a, October 23). Understanding how shoppers really behave. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/understanding-how-shoppers-really-behave